The U.S. Food and Drug Administration today announced the launch of a national public education campaign to prevent youth tobacco use and reduce the number of kids ages 12 to 17 who become regular smokers. “The Real Cost” campaign is the FDA’s first of several planned tobacco education campaigns using the new authority granted under the Family Smoking Prevention and Tobacco Control Act, signed into law by President Obama in 2009.
For more information:
- Consumer Update: FDA to Teens: Consider ‘Real Cost’ of Tobacco Use
- FDA Voice Blog: FDA Public Education Campaign Aims to Prevent and Reduce Youth Tobacco Use
- YouTube: Campaign Ads
- YouTube: Campaign Highlight Reel